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Hailed as the Pride of Pyongyang the Taedonggang beer produced in a North Korean brewery is getting publicity in North Korea today. In a strikingly capitalist move thoroughly communist North Korea has launched a television ad campaign. To be fair it is not your typical Western media advertisement. It looks to have a significantly lower budget than it's western cousins with a style reminiscent of a 1960s Slinky® commercial.

Now I don't speak or read Korean, but it looks to me like the commercial advertises that the beer is locally made and appeals to the worker in North Korea. The advertisement says, "It represents the new look of Pyongyang," and, "It will become a familiar part of our lives." Foreign critics say the beer is of high quality. It is hailed for being produced with fresh and pure ingredients. The beer has also been sold in South Korea.

In recent weeks we have seen nuclear tests, missile test launches and threats from North Korea and retaliation from American and Western nations. As tension builds on both sides, is the DPRK government advertising this beer to keep dissent from brewing in the population? Or is it just a cash-grab for the Dear Leader Kim Jong-il?

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